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That’s Not Strategy
Where Tomorrow’s Schools Start With Clearer Choices Today.
A practical guide for school leaders who want fewer initiatives and more impact. Michael Parsons exposes why planning has become busywork and shows how the right strategic choices turn effort into measurable results.
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About The Author
Michael -HOBS
Michael Parsons has led teaching and learning teams across multiple continents and created the Bullseye Strategy Model, used throughout the book to move schools from scattered activity to coherent impact. The approach is grounded in decades of school leadership experience and an MBA in Educational Leadership.
Michael Parsons is an international educator, strategist and storyteller. He has led curriculum and assessment teams across Africa, Asia, the Middle East and North America. His writing focuses on turning strategy into practice so schools stop being busy and start becoming effective.
What the Book Actually Does
Stop confusing activity for progress. This book replaces slide decks and checklists with a simple, repeatable framework that helps leaders choose what matters, measure what works, and stop wasting time on what does not. The Bullseye Strategy Model is the practical core of the book. It helps schools define who they are becoming and where they actually stand, then connect values to measurable action.
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Why This Book Should Be on Your Reading List
Here is why this book is different. It lays the groundwork for stronger decision making, which the following insights break down in detail.
About The Book
Who Should Read It
- Headteachers, principals and executive leaders who want clearer, shorter plans that produce results.
- Curriculum leads and middle leaders who must translate district goals into classroom practice.
- School boards and trustees that need a sharper way to evaluate progress instead of measuring activity.
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Hardcover, Paperback, and eBook editions are available for readers worldwide.
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THATs NOT STRATEGY
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THATs NOT STRATEGY
William S. Sapp
Customer
That’s Not Strategy helped me understand why our school kept running in circles. The ideas are clear, practical and grounded in real experience. I used the model during planning week and it immediately changed the way our team approached decisions.
Liana
Customer
That’s Not Strategy brought clarity to a role that can feel overwhelming. I appreciated the direct language and the focus on action that actually matters. Our middle leadership team used the tools and saw improvement in how we set priorities together.
Philip Doe
Customer
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Thomas
Customer
I picked up That’s Not Strategy during a difficult term. The examples and tools helped me rethink every planning meeting. Instead of more tasks, we now have a structure that supports thoughtful decisions and steady growth across classrooms.
TESTIMONIALS
WHAT OUR CUSTOMER SAYS
Here’s what readers are saying about That’s Not Strategy.
Video Book Trailer
Watch the short trailer to see how the ideas in That’s Not Strategy help schools bring clarity to daily practice.
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